Hospitality veterans Dave and Lois Kerr approached us with an empty space and a concept for a nautical-themed dive bar in inner-city Melbourne. We worked closely with the Kerr’s to refine the concept, develop the name and create the brand identity of the bar. Referencing nautical history without crossing into novelty, the brand touches on dive bar cues – American sporting insignias, grittiness, neon lighting – to connect the concept with its medium through a custom type family and restrained sports team-esque palette.
A secondary graphic language of vintage nautical advertising – stripped back to the brand colours – and illustrative elements inject the irreverence of the owner’s style of service. It also conveys the relaxed nature of the venue. This combined with a considered, consistent and structured set of production values and grid system work to reinforce the core brand and professionalism that underlies their easy-going style. This bar may be fun, but it’s also putting out some of the best drinks in the country.
(Source: tcyk.com.au, via typographie)